On February 2, Apple will begin offering personalized demos of Vision Pro at Apple Retail Stores. Here’s what you’ll see.
Bloomberg reporter Mark Gurman explains in his latest newsletter how Apple’s public Vision Pro demos will work. Vision Pro is a complex and unfamiliar product to most consumers, and Apple wants to leave nothing to chance, Gurman writes. He describes the demo as “the most sophisticated sales pitch ever”.
The demo begins with a facial scan to determine the right light seal, foam cushion and headband size for the individual. There are more than 25 shapes and sizes of the light seals alone, according to Gurman. If a person is wearing glasses, their prescription for the appropriate lens inserts will be determined. The Apple Store employee will then explain how the eye and hand tracking interface works and how to switch between virtual and augmented reality using the Digital Crown.
Calibrating the eye and hand tracking is also part of the introduction. Only then does the actual demo begin, which lasts 20 to 25 minutes and includes the following, according to Gurman:
The devices will also come preloaded with various third-party apps that will launch with Vision Pro.
Vision Pro will be released in the U.S. on February 2, 2024. According to reports, Apple will have less than 100,000 units available at launch and will not be able to produce more than 500,000 units by the end of the year.
VR headsets are new to most consumers and are a product that requires explanation and customization. This explains the long and elaborate demo of the product, which is unprecedented for Apple in this form.
Source: Mixed News
