State-owned Punjab National Bank (PNB) on Thursday announced the launch of a virtual branch, PNB Metaverse. According to a PTI report, it is a virtual branch of the bank for the existing and new customers to explore the bank’s products and services such as bank deposits, retail/MSME loans, digital products, women/senior citizens, ‘Do It Yourself’ and government flagship schemes.
“In this new phase of the internet, which evolves from a disparate collection of sites and apps into a persistent 3D environment, where moving from work to a social platform is as simple as walking from the office to the movie theatre across the street,” said PNB managing director Atul Kumar Goel, in a statement.
“With this technology, we are looking forward to increasing the customer engagement rate, improving customer acquisition process and providing a hyper-personalized customer experience,” he added.
The statement further noted that the bank will offer an immersive 3D experience to the customers while performing traditional banking activities through their digital avatars.
Source: Entrepreneur
