NFT intelligence platform Mnemonic has raised $6 million in a seed extension round led by Salesforce Ventures, with participation from Polygon Ventures, Orange DAO, FIN Capital, and FJ Labs.
Using Machine Learning, Mnemonic provides NFT data and analytics API for builders, brands, and businesses in web3. The platform leverages cross-chain aggregation, contextual understanding and predictive modeling to provide NFT intelligence at scale.
Following its investment in the San Francisco-based company, Salesforce will integrate Mnemonic’s APIs into its web3 customer relationship management (CRM) products. Max Comparetto, co-founder of Salesforces’ Web3 Studio, said that the integration would help Salesforce customers make better data-driven decisions on critical aspects such as partner selection, Web3 product pricing and audience targeting for airdrops.
Laura Rowson, Senior Associate, Salesforce Ventures added:
Mnemonic’s suite of enterprise-grade NFT data and analytics APIs enables brands to build web3 products and services such as NFT wallets and marketplaces. The platform’s APIs offer analytics for NFT collections, wallet and marketplace activities, audience insights and more. These allow customers to understand their web3 audience’s behavior, interests, and spending habits.
The new funding will be used to expand Mnemonic’s suite of APIs. Speaking to Coindesk, Mnemonic co-founder and CEO, Andrii Yasinetsky said that the team initially started the company to provide developers, enterprises and businesses with high-quality on-chain data.
Yasinetsky was previously a software engineer at Google and Uber, where he worked on marketplace dynamics, analytics, APIs, data, and security. Co-founder Elena Ikonomovska was a data scientist at Reddit and has 15 years of academic (MSc, PhD in ML), industry and executive-level experience in machine learning, data science, ML Ops platforms.
Since securing $4 million in seed funding in Dec 2021, Mnemonic has shifted its attention towards web3 business use cases such as personalized rewards and sticky communities for enterprises, as well as addressing associated challenges. The platform has added support for Ethereum, Polygon, Optimism, and the Coinbase’s Base testnet.
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Source: mPost
