In a recent move that underscores the profound change Hollywood is undergoing, Netflix listed an opening for an AI product manager with a lucrative annual salary of $900,000. To provide some perspective on this figure, the median pay for a Hollywood actor stands at $26,000. This disparity in remuneration is an early indicator of the entertainment industry’s rapid pivot toward technology-driven solutions, possibly using digital replicas in lieu of real actors.
In a landscape where technology and creativity converge, the entertainment sector is capitalizing on the generative AI wave. Netflix and Disney’s job postings offer a glimpse into the monetary significance of this technological transition:
The cast of Oppenheimer has recently confirmed that they have left the UK because they are no longer required to promote the movie, according to Christopher Nolan. The strike by actors has officially started. According to The Verge, Hollywood offered to have the actors scanned with AI during negotiations so they could use their likeness in the future without paying or getting permission. Like something out of Black Mirror.
Amid the fervor around AI’s integration in entertainment, Netflix launched “Deep Fake Love,” a reality show that employs deepfake technology in a manner that has spurred considerable debate. The premise involves five couples, each in a unique stage of their relationship, who navigate a series of emotionally charged scenarios fueled by deepfake imagery. The audience, privy to the fact that these images are computer-generated, watches as couples grapple with trust issues, prompted by convincing videos that depict infidelity. With a concealed prize of 100,000 euros awarded not for loyalty but for the ability to discern real from fake, the show walks a fine line between entertainment and ethical ambiguity.
The show’s format includes:
The media’s reception to “Deep Fake Love” has been largely critical, with some describing it as a severe misuse of technology, while others categorize it as an unsettling precedent for AI’s future application in entertainment. Some critiques include:
The surge in attention and subsequent controversy surrounding “Deep Fake Love” has undeniably catapulted it to significant prominence. With the entertainment realm’s clear inclination toward such technology-centric content, it’s plausible to expect more shows of this nature in the foreseeable future. As Hollywood grapples with the intersection of technology and storytelling, the debate surrounding the ethical boundaries of AI in entertainment is only set to intensify.
Source: mPost
