Meta gives developers new tools to attract and retain subscribers.
The new tools consist of four elements:
Meta is also introducing new metrics to analyze customer behavior. These include the churn rate (percentage of subscriptions that have expired in the last 28 days) and the retention rate (percentage of subscriptions that have remained active in the last 28 days). Developers can also see the reasons why customers have canceled their subscriptions if they have selected a reason.
Meta introduced subscription services for the Meta Quest platform in April 2021. They allow developers another monetization option in addition to one-time app purchases and in-app purchases (microtransactions).
Source: Mixed News
